Jenessa Connor
I write and edit copy that compels readers to learn more, add to cart, subscribe, and keep reading.
What I Do
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Writing and Editing
As a NASM-certified personal trainer and Precision Nutrition Level-1 coach, I specialize in writing and editing articles that unpack health trends and complex nutrition and exercise topics in a way that’s both informative and accessible. I’ve contributed expert interviews, training guides, news stories, and product reviews to publications including Runner’s World, Outside, Bicycling, Backpacker, Health, Men’s Journal, SHAPE, and Oxygen.
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Marketing and Copywriting
Drawing from my background in brand marketing, I partner with businesses and organizations to develop game-changing campaigns, communication strategies, and online identities. I’ve worked with marketing and sales teams at the conceptual stage of projects, offering guidance and feedback. And, I’ve played a more focused role, editing product descriptions, drafting web copy, and writing SEO-based articles for corporate blogs.
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Ghostwriting
When a business leader, health professional, or fitness influencer is too busy doing their innovative work to write about it, they come to me. Through a collaborative process, I tell their story. I may be the one putting paper to pen, but it’s their voice and personality that resonates with their audience.
About Me
In 2014, after 12 years of building a career in marketing leadership, I made the switch to freelance writing. From the outside, the transition seemed abrupt. I had no portfolio or editorial contacts, and I’d never had a job title that was anything close to “writer.” But I’d realized that I’d always gravitated to the writing and editing tasks in every marketing position I'd held. I sought out storytelling opportunities and found that I was most satisfied when drafting a creative brief, script, or blog post.
I wanted to be a writer.
A byline in one small publication led to another, and soon I was pitching, writing, and editing for a growing roster of clients. Drawing from my personal interest in exercise, I carved a niche in the health and fitness space and pursued a personal training certification from the National Academy of Sports Medicine and a coaching certification from Precision Nutrition.
In addition to my editorial work, I’ve partnered with companies on high-stakes brand-building initiatives, communication strategies, and copywriting projects.
Regardless of the context, I love producing engaging copy that sparks a connection with the reader, inspiring them to think differently, take action, or keep reading.
Drop Me a Note
Questions about my work? Interested in collaborating? I’d love to hear from you.